TSO 2016 Christmas Campaign

For the second year in a row, Haft2 was charged with reimagining the TSO Christmas campaign and promoting ticket sales for Handel’s Messiah. Coming off a record-breaking 2015, the challenge was to refresh the campaign and match or exceed ticket sales from the previous year.

Having analyzed success factors, the client agreed that our illustrated artwork played a big part in establishing the magic of the season and excitement for the Messiah performances. The unique style we had created was a keeper, but we wanted to refresh it with a new look and feel. Haft2 designed new illustrations and established a new colour pallet. Many media vehicles were employed, including streetcar wraps, wild postings, and an online 15-second video.

Ticket sales to Messiah were the highest ever, with all performances sold out.

Developing a unique colour palette for illustration is an excellent way to create mood and a memorable look for a holiday campaign.