About

When Haft2 Inc. set out to be the colour authority for branding in 2004, we knew that our work wouldn’t just incorporate colour; it would be informed by it. Eighteen years later, research-driven colour strategy is still at the core of everything we do, but we have grown and diversified with the changing landscape.

WE BELIEVE
that great ideas are realized through clarity of purpose and that the simple answer is usually the right one. We push boundaries and ask questions, uniting extraordinary creativity, strategic execution, and a great passion to make a difference in the world. What we do every day is more than just business; it’s bringing purpose to ideas.

WE KNOW
that exceptional work has three key components: mastery, chemistry, and delivery. By mastering our work, collaborating with others, and producing an amazing end result, these elements provide the formula to exceed expectations for our clients, every single time.

WE SUCCEED
by using a tried and true process for each and every project. From initial discovery to post-mortem evaluation, each step plays a critical role in the end result, and successful completion of each provides the foundation for the one following.

Diversity & Inclusion Statement

At Haft2, our mission is to change the world through our passion for colour, design, and branding. We believe that doing good by doing better work, betters ourselves and our world. We celebrate equity, diversity, and inclusiveness. We know diversity drives creativity. We encourage a collaborative inclusive environment where everyone’s ideas are heard and valued equally. We empower and celebrate diverse perspectives and ideas from the best and brightest, whatever their gender, race, ethnicity, national origin, age, sexual orientation, or disability.

Services

Strategy

Naming

Brand Architecture

Visual Brand Identity

Design

Colour Strategy

Brand Standards

Research

Marketing

Digital

Communications

Social

Clients