Armstrong Ceiling Solutions – DESIGNFlex™

Haft2 was engaged by Armstrong Ceiling Solutions to create one of the largest product launch campaigns, introducing DESIGNFlex™ Ceiling Systems. This innovative commercial ceiling product allows you to mix and match different sizes, shapes colours and materials to reinvent the ceiling.

Haft2 developed the overall theme, Above and Beyond for the integrated campaign. Inspired by the colours and patterns of nature, Haft2 designed the campaign using bold photography that inspired interior sketches, and then transformed into environments with DESIGNFlex™ ceilings.

The integrated campaign and launch included a large format book targeted to architects and designers, launch video, print and digital ads and social media.
Introduction of the new DESIGNFlex™ceiling system included a 20’ booth with a state-of-the art ceiling projection at the NYC Javits Centre’s AIA tradeshow.

An overwhelming positive respond from architects and designers. Armstrong received many follow up inquires about DESIGNFlex™. Several new installations are now in the works, with architectural firms anxious to be one of the first recommending the product to their clients.

Nature can inspire unlimited colour palettes and patterns. These became the core essence for the campaign and lead the design and graphics to support this innovative ceiling product.