Launch Kawartha.
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Challenge
(01)
Haft2 was engaged to develop a clear brand positioning and refreshed website.
Launch Kawartha is a regional organization dedicated to empowering local entrepreneurs with the resources, mentorship, and support needed to build a thriving local economy in the Kawartha Lakes region. Haft2 was engaged to develop a clear brand positioning and translate that strategy into a distinctive visual identity for the organization’s refreshed website.
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Process
(02)
Haft2 uncovered key insights that informed the brand pyramid and positioning.
Through in-depth stakeholder interviews and discovery workshops, Haft2 uncovered key insights that informed the brand pyramid and positioning, ensuring the strategy reflected the ambitions of both the organization and the community it serves.
The visual identity centres on an icon inspired by a radiant horizon of sun and rippling water, symbolizing optimism, possibility and the ripple effect of entrepreneurship. A warm, energetic colour palette reflects the spirit of innovation while capturing the natural beauty of the Kawartha Lakes region.
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Outcome
(03)
The result is a distinctive brand that resonates deeply with the community it serves.
Haft2 also developed comprehensive, interactive brand guidelines outlining the brand architecture system, which were applied to the front-end design of the updated website. The result is a distinctive brand that resonates deeply with the community it serves—capturing not only the strength of Kawartha Lake’s local economy, but a shared sense of optimism for its future.
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