Grand Erie Public Health.
We provided visual direction, iconography, and UX refinement to create a soothing, focused experience.
Scope
Client
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Challenge
(01)
Haft2 was engaged to lead the brand development for a new public health entity, Grand Erie Public Health (GEPH).
Grand Erie Public Health (GEPH) was formed in January 2025 through the merger of the Haldimand-Norfolk Health Unit and the Brant County Health Unit. Haft2 was engaged to shape the new brand positioning, visual identity, and UI/UX visual design.
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Process
(02)
We brought together internal staff, partners, and community voices to craft a clear direction.
We led a collaborative process to develop the brand positioning—bringing together internal staff, partners, and community voices to craft a clear direction.
Inspired by the Grand River, the visual identity captures the natural movement of water. A shield anchors the mark, signalling protection and safety. Inside, three layered triangular forms converge to represent the organization's pillars of prevention, protection, and promotion.
The colour strategy also draws from the Grand River—reflecting the communities it connects, the surrounding landscape, and the emotional resonance of public health services.
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Outcome
(03)
Determined defenders of community health.
In partnership with Pink Robot, we designed the new GEPH website, applying the visual language to create an intuitive, user-focused front-end experience.
Since its October 2025 launch, the new brand has resonated strongly with the community it serves, demonstrating clear alignment with its mission and vision.
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