Kinvia.
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Challenge
(01)
Formerly known as Canadian Feed the Children, Haft2 was engaged to lead the renaming of this longstanding Canadian charity. The result was Kinvia, a name signaling connection and a renewed vision for the future.
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Process
(02)
Haft2 worked closely with internal global teams as well as Indigenous and local partners.
Haft2 guided the organization through brand positioning and the development of a new comprehensive visual identity system, including visual identity, brand architecture, voice and messaging guidelines, and a full suite of brand assets.
Collaboration was central to the process. Haft2 worked closely with internal global teams as well as Indigenous and local partners to ensure the strategy reflected the realities of the organization’s work and aligned with community perspectives.
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Outcome
(03)
Together, these elements express Kinvia’s commitment to food security.
The visual identity was intentionally crafted to be symbolic, culturally respectful, and adaptable across communication channels. Hand-crafted typography with rounded forms conveys warmth and approachability, while the icon and vibrant colour palette were designed for versality and meaning. Together, these elements express Kinvia’s commitment to food security in Canada, Bolivia, Ethiopia, Ghana and Uganda.
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