About us.

What we do every day is more than just business; it’s bringing purpose to ideas.

What we do every day is more than just business; it’s bringing purpose to ideas.

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20

+

Years of Experience

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504

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Projects completed

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318

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Colour palettes created

© Haft2 Inc.

© Haft2 Inc.

The Haft2 Inc. office.
Letters on a desk spelling out the word "Curious".
An office hallway.
An office hallway.
Decal of the Haft2 logo and tagline "The colour authority for branding" on a glass door.
Decal of the Haft2 logo and tagline "The colour authority for branding" on a glass door.
The Haft2 Inc. office.
An office hallway.
Letters on a desk spelling out the word "Curious".
Decal of the Haft2 logo and tagline "The colour authority for branding" on a glass door.

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Who We Are

(01)

Where colour becomes strategy. In the heart of Toronto.

Where colour becomes strategy.
In the heart of Toronto.

Haft2 is a Toronto-based digital brand and design agency founded in 2004. Our holistic approach blends strategic narrative with aesthetics, using colour and design to communicate a distinct point of view—with colour at the core.

We believe great ideas come to life through clarity of purpose. We push the boundaries of what’s possible—by asking the right questions from the start and turning complexity into simplicity.

Authenticity and colour are central to our DNA. We’re committed to doing good by doing better: in our work, in ourselves, and in the world.

Led by curiosity and insight, we take a disciplined approach to branding, finding distinctive ways to tell your story.

What we do every day is more than business—it’s bringing purpose to life.

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Our Values

(02)

Our values connect us—to our clients, our work, and each other.

Click each value to learn about how we work.

Icon of two hands grasping each other.

Respect

Icon of a hand holding a heart.

Kindness

Thumbs up icon.

Optimism

Icon of an ear listening.

Listening

Icon of a badge of authentication.

Authenticity

Icon of two hands making a pinky promise.

Loyalty

Dumbell icon.

Discipline

Icon of a plant sprouting.

Growth

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Our Values

(02)

Our values connect us—to our clients, our work, and each other.

Click each value to learn about how we work.

Icon of two hands grasping each other.

Respect

Icon of a hand holding a heart.

Kindness

Thumbs up icon.

Optimism

Icon of an ear listening.

Listening

Icon of a badge of authentication.

Authenticity

Icon of two hands making a pinky promise.

Loyalty

Dumbell icon.

Discipline

Icon of a plant sprouting.

Growth

/

Our Values

(02)

Our values connect us—to our clients, our work, and each other.

Click each value to learn about how we work.

Icon of two hands grasping each other.

Respect

Icon of a hand holding a heart.

Kindness

Thumbs up icon.

Optimism

Icon of an ear listening.

Listening

Icon of a badge of authentication.

Authenticity

Icon of two hands making a pinky promise.

Loyalty

Dumbell icon.

Discipline

Icon of a plant sprouting.

Growth

/

Our Team

(03)

We’re a group of passionate, dedicated strategists, designers, and thinkers.

Haft2 provides direct access to seasoned practitioners who lead the work from strategy through execution.

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Haft2 Team

Profile pic of Tianna.

Tianna Brown

Digital Designer

Profile pic of Harris.

Harris Eftychiou

Digital Designer

Profile pic of Sacha.

Sacha Ellis

Junior Designer

Profile pic of Paul H.

Paul Haft

President & Chief Colour Officer

Profile pic of Mike.

Brittany Horton

Account Manager

Image of Mike.

Mike Kwan

Brand Design Lead

Profile pic of Carla.

Carla Sorto

VP of Finance & Operations

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Haft2 Partners

Profile pic of Lucas.

Lucas Arteaga

Web Developer

Profile pic of Cheryl.

Cheryl Carter

Writer

Profile pic of Barb.

Barb Daniels

Editor/Proofer

Profile pic of Mark.

Mark Dury

Motion Designer

Profile pic of Judy.

Judy Flanagan

Brand Strategist

Profile pic of Joe.

Joe Hash

Writer

Profile pic of Ever.

Ever Hobbes

Website Developer

Profile pic of David.

David Haughton

Creative Director

Profile pic of Meredith.

Meredith MacKinlay

Creative Director

Profile pic of Nanistya.

Nanistya Martohardjono

Creative Director

Profile pic of Paul.

Paul Mcnulty

Videographer

Profile pic of Susan.

Susan Murray

Client Services Lead

Profile pic of Kathleen.

Kathleen Parle

Creative Director

Profile pic of Alison.

Alison Savage

Brand Strategist

Profile pic of Ania.

Ania Szado

Writer

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Our Culture

(04)

We’re a team that believes diversity drives creativity.

We celebrate teamwork, pushing the possibilities and creating exceptional experiences. We share common values of hard work, respect, and collaboration. What we do every day is more than just business; it’s bringing purpose to ideas.

Haf2 Colour Calendar Project

What better way to welcome a new year than by colour? That’s the Haft2 Colour Calendar Project philosophy. Our design brief is simple: a creative calendar that uses colour as the theme and each year, proceeds from sales go to a deserving charity connected to our theme.

Haft2 Holidays

At Haft2, we think every day should be a holiday. That’s why we love celebrating holidays, big and small. Our talented team can’t wait to start thinking about creating the next Haft2 holiday promotion for our clients and ourselves. Check out our latest social media or sign up for our newsletter to get the inside scoop.