Calgary Place.
Scope
Client
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Challenge
(01)
KingSett Capital engaged Haft2 to refresh the Calgary Place brand to attract new tenants and partners while retaining existing ones.
KingSett Capital engaged Haft2 to refresh the Calgary Place brand to attract new tenants and partners while retaining existing ones. As a well-known downtown landmark, the twin towers (CP1 and CP2) already held strong recognition, so the updated identity needed to modernize the brand while preserving its established equity. The visual system also needed to work seamlessly across leasing materials, corporate communications, digital platforms, and wayfinding tools.
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Process
(02)
Inspired by Calgary’s Plus 15 skywalk system, we created an intertwined C and P monogram that conveys connection, movement, and sophistication.
Haft2 redesigned the logo and developed a flexible visual identity including colour, typography, and custom iconography representing CP1 and CP2. Inspired by Calgary’s Plus 15 skywalk system, we created an intertwined C and P monogram that conveys connection, movement, and sophistication. The wordmark was crafted using a customized uppercase version of the typeface Outfit to ensure clarity and versatility across applications.
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Outcome
(03)
The refreshed identity modernizes Calgary Place while reinforcing its recognition as a premier commercial destination, supporting consistent and confident brand expression across all touchpoints.
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