World Ovarian Cancer Day 2022-25 Campaigns.
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Challenge
(01)
As a longstanding partner of the World Ovarian Cancer Coalition, Haft2 was engaged to develop a strategic digital campaign for the 10th anniversary of World Ovarian Cancer Day (May 8). The concept needed to align with the Coalition’s theme, No Woman Left Behind, and be flexible enough to support a multi-year global campaign running from 2022–2025.
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Process
(02)
Haft2 developed a campaign platform designed to resonate across cultures and languages while supporting the Coalition’s goal of building a strong global network focused on awareness and early detection.
Haft2 developed a campaign platform designed to resonate across cultures and languages while supporting the Coalition’s goal of building a strong global network focused on awareness and early detection. A speech bubble motif symbolized women’s voices, supported by inclusive typography and colour choices reflecting diversity. To encourage widespread participation, we created adaptable assets including social posts and posters, along with enhancements to the Coalition’s WordPress-based DIY Generator, enabling partners to easily customize messages (i.e.: No Sister Left Behind) and download materials for digital and print use.
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Outcome
(03)
The campaign significantly expanded global reach, generating over 100 million impressions in 2022 and 192 million in 2023, with engagement increasing by 50% year over year, particularly among women aged 35–65.
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