Sinai Health Portfolio.

Haft2 began with an in-depth research phase, conducting stakeholder interviews across the organization to understand existing perceptions, needs, and opportunities. This informed the development of a streamlined brand architecture that united Sinai Health under a single, cohesive identity. The visual system was refined through updated colour palettes, improved logo versatility, and comprehensive brand guidelines, resulting in a clearer and more consistent brand experience. 

Building on this foundation, Haft2 led the creative development of multiple fundraising campaigns for the Sinai Health Foundation. For the Labour of Love campaign, supporting neonatal care, Haft2 designed a warm, approachable visual identity inspired by baby blocks, including a custom logo and iconography. Campaign touchpoints—such as elevator wraps within the hospital—were designed to connect directly with new parents, helping drive meaningful donations in honour of newborns.  

For the Grateful Hearts campaign, Haft2 created a system that empowered patients to thank and recognize their caregivers who made a difference in their experience. This included campaign branding, donor recognition pins, photography direction, and a full suite of supporting materials.  

Finally, Haft2 provided colour strategy guidance to Sinai Health’s digital team when they overhauled their website. Haft2 conducted extensive colour testing for accessibility, usage, and functional clarity across a wide range of digital applications.