Mastercard Foundation, Mawuya Program.
/
Challenge
(01)
Mastercard Foundation’s internal onboarding program, Mawuya, is critical for introducing new employees to the organization’s mission, values, and culture. Through this program, employees also have an opportunity to experience Mawuya Reconnect, an in-person experience designed to help employees reflect, strengthen connections, and realign with the organization’s purpose. Haft2 was engaged to develop a visual identity that would feel vibrant and engaging, while aligning with the Mastercard Foundation’s Brand Architecture and Brand Guidelines.
/
Process
(02)
The design system incorporated photography, event materials, and branded touchpoints, including presentation templates, certificates, journals, signage, and name badges.
Building on the Foundation’s established visual language system, Haft2 created a flexible design inspired by the “M” in Mawuya. The graphic element evolved into an interconnected pattern symbolizing growth, connection, and shared experience. The design system incorporated photography, event materials, and branded touchpoints, including presentation templates, certificates, journals, signage, and name badges. A style guide was also developed to support future expansion of the program.
/
Outcome
(03)
The cohesive visual identity brought energy and meaning to the event experience, receiving strong positive feedback from participants and stakeholders.
The cohesive visual identity brought energy and meaning to the event experience, receiving strong positive feedback from participants and stakeholders. That established a scalable foundation for future Mawuya programs.
Latest Projects.
© Haft2 Inc.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
