Mastercard Foundation History Portfolio.
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Challenge
(01)
In 2025, Haft2 supported the Corporate History team to document and share the Foundation’s legacy, supporting internal understanding of the organization’s origins, milestones, and impact.
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Process
(02)
Through strategic storytelling and digital designed communications, Haft2 helped bring this history to life for employees across global teams.
Haft2 developed more than 50 assets, including History Spotlights a podcast series. A collection of editorial features highlighting key moments in the Foundation’s evolution. We also created Reel Responses, a video series in which colleagues shared the moments they were most proud of.
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Outcome
(03)
Haft’2 work created a unified narrative that respects the Foundation’s past and supports its future ambitions.
Knowledge of the Foundation’s history and overall staff engagement increased. These materials also contributed to the Foundation’s historical archiving initiative, supporting continued alignment around its mission and future direction.
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