WOCD 2022-2025
Project Location
Toronto, Canada
Project scope
Multi-year campaign development
As a longstanding agency partner of the World Ovarian Cancer Coalition, Haft2 was engaged to develop a strategic digital campaign for the 10th anniversary of World Ovarian Cancer Day, held annually on May 8. The challenge was to create a compelling concept that aligned with the Coalition’s theme, No Woman Left Behind—not just for 2022, but as a multi-year campaign extending through 2025.
Solution
Haft2 developed the No Woman Left Behind campaign to support the World Ovarian Cancer Coalition’s goal of building a powerful global network focused on raising awareness and improving early detection. The concept was designed for longevity (2022–2025), resonated across languages and cultures, and achieved a 50% increase in engagement over the previous year, particularly among women aged 35–65. Visually, the campaign incorporated a speech bubble motif to symbolize women’s voices and used inclusive typography and color to reflect diversity.
To support global adoption, Haft2 created a wide range of adaptable assets—social posts, posters, and more—along with enhancements to the Coalition’s online DIY Generator, originally built by Haft2 in 2021. This WordPress-based tool allowed partners and supporters to easily create and customize campaign materials by choosing layouts, editing messages (e.g., No Sister, No Friend Left Behind), selecting images, and downloading their creations for use in both digital and print campaigns.
Results
The campaign theme – No Woman Left Behind – has been a resounding success. In its inaugural year, 2022, it achieved an online reach of over 100 million. By 2023, that number had grown to more than 192 million people worldwide.
