McEwen Stem Cell Institute Campaign

CHALLENGE

  • On December 6, 2018, TGWHF will launch the McEwen Stem Cell Institute. The event will celebrate a decade of achievements from the McEwen Centre for Regenerative Medicine and launch the new institute.
  • Objectives: create bold new image for MSCI, positioning the Institute as an innovative, world leader.
  • Develop an emotional and compelling narrative to engage and inspire key stakeholders.
  • Create a unique and ownable campaign graphic language that includes cell images, a distinct colour palette and typesetting.
  • Develop interesting ideas for the event and awareness campaign activations.

SOLUTION

  • Developed of the Creed  “Revolution Looks Like This.”
  • Developed Visual Language (Colour Palette, Fonts, Cell Visuals, Graphics)
  • Used Visual Language to create Print Ads, Installations, Stationery, Street Car Wrap, Globe & Mail Advertisements, T-Shirts, 30-second video, Event Invitation

 

RESULTS

  • Now recognized as a global leader in stem cell research attracting top researchers around the world. Funded by donors and significant funding by McEwen family

To visually support the rallying cry of ‘Ignite The Revolution’ we chose a palette of intense, energetic colours throughout the campaign, which helped amplify its sense of action and innovation.