To keep the 2024 sizzle reel upbeat and engaging, Haft2 collaborated with the Mastercard Foundation to selectively highlight key projects that reflected the organization’s mission—demonstrating how stories from the past continue to connect and inspire their work today. A central narrative device, “the thread that binds us together,” served as both a visual and verbal cue throughout the video, unifying the content under a shared theme.

The video blended voiceovers, partner and employee quotes, photography, video footage, graphics, infographics, and statistics to tell a compelling and meaningful story. Designed to celebrate core values and reinforce the Foundation’s mission, the video was released ahead of the 2024 holiday season as an inspiring message to carry into the new year.