Post-it Note A colour doesn’t always have to shout to get attention. “Post-it Brand Hero Yellow” (Pantone 120C) is proof of that. A soft, distinctive yellow that’s anything but generic, it’s still a 3M registered trademark, though the patent expired on the low-tack glue in 1997. Who hasn’t used a Post-it? The original sticky note View full post

John Deere Adopted in 1876, John Deere’s leaping deer originally leapt in a downward landing pose. Since 2000, the leaping deer flies up, on a field of green. Not just any green. It’s a brashly verdant green. It’s the green of lush and fertile fields; it’s the green of freshly sprouted crops that inspires the View full post

Cadbury Crème Egg While the colours on Crème Eggs packaging change from time to time and country to country, purple always surrounds the Cadbury wordmark. Cadbury purple – or more precisely, Pantone 2865C – is rich and regal. Quite apropos, as legend has it that the Cadbury brothers chose it as a tribute to Queen View full post

Since 2013, Haft2 has led a fundraising initiative that combines our support of non-profit organizations with our passion for colour theory and colour knowledge. The Haft2 Colour Calendar Project has a new life every year, and this year our colour palette and graphics are inspired by the theme of language. We use colourful idioms every View full post