CHALLENGE
World Animal Protection works to end the needless suffering of animals around the world. The need for funding was dire and they had very limited money to launch a fundraising initiative. They needed an effective and low-cost way to acquire new donors.
SOLUTION
Haft2 brought considerable strategy and fundraising know-how to the table. Our experience had proven that soliciting donors through a symbolic gift program was inexpensive and resulted in donors staying engaged longer. We created the theme, “celebrate all creatures big and small”, designed a website, and presented an assortment of products and price points.
RESULTS
The World Animal Gifts program increased donors while keeping acquisition costs to a minimum. It was so successful, that the program was exported in its entirety to the U.S., U.K., and Australia.
Average gift size increased to $43.65 / average cart amount $ 83.77
Donor acquisition increased by 25%
