The TSO had relied on the same marketing tools for decades, and was facing a seriously eroding subscriber base. They needed to reimagine their business model and product offering, as well as their marketing and communications efforts, to breathe new life into their audience.

In 2015, Haft2 began working as the TSO’s full-service agency, providing counsel in marketing, brand strategy, research, design, and advertising. Through strategic consultation and insightful patron research, we have produced an array of effective marketing materials.

This past year, the TSO experienced their best season ever with 23,000 new ticket buyers, an increase in subscriptions, and 33 sold-out shows.

High colour contrast makes a difference. We evolved the TSO’s palette to accentuate red and black as primary colours, which were then integrated throughout digital and print applications.