For the third year in a row, Haft2 was charged with reimagining the TSO Christmas campaign and promoting ticket sales for Handel’s Messiah. Coming off a record-breaking 2016, the challenge was to refresh the campaign and have all performances sell out once again.
Our clients agreed that our illustrated artwork played a big part in establishing the magic of the season and excitement for the Messiah performances. The unique style we had created was a keeper, but we wanted to refresh it with a new look and feel. We engaged Emily Taylor to illustrate the new design and established a fresh new colour palette. Many media vehicles were employed, including streetcar wraps, wild postings, and an online 15-second video.
Ticket sales to Messiah are selling well and it’s looking to be another successful season!