At Haft2, we are committed to doing good by doing better in our work, ourselves, and the world. We hire our team based on this shared principle and even operate the Haft2GiveBack program to grant pro-bono work to charities that really need the help. Being that caring for others is one of our key values, we were excited to see Telus’s new campaign called “The Giving Effect”.
Beginning with a little boy helping his father collect bottles on the beach and culminating with a woman shaving her friend in support of a friend with cancer, the campaign is anchored by a 90-minute spot thanking consumers for helping them become one of the most giving companies in the country. In addition to the television ad, the campaign will direct users to an online hub to donate to a variety of charities and causes. Working with Vancouver agency The & Partnership, Telus hopes that the campaign will not only highlight their own work in the community, but also start a movement towards philanthropy with the tagline “every act of giving inspires another”.
Though this advertisement is, at its roots, a promotion for Telus, we think it’s important that the message of giving is communicated whenever possible. Unlike traditional TV spots, this one will hold the attention of a wide range of people and may even sway more conscientious Rogers, Fido, or Bell consumers towards signing a contract with Telus.
What do you think? Would The Giving Effect motivate you to make change?
Watch the spot here: https://www.youtube.com/watch?v=RjX0cq0Wo3Y
