Haft2Know | Variable Type

Haft2Know Lunch and Learn is a weekly session where we share content, discuss trends, colour, inspiration, design, advertising, and more. One of the topics highlighted in our Haft2Know sessions is variable type. This has been seen in a variety of work from different brands (ie. McDonalds, Yop).

Variable type typically features bright colours, hard cuts and move in animation. It involves stretching, kerning, stacking, and slanting for visual interest and is usually popular for short videos and social posts.

Below are a few examples from McDonald’s & Yop: