Mattel’s Barbie Once thought a colour for boys, pink has been a “girl” colour since WWII factory women traded in their working blues for hausfrau pink aprons. And Barbie embodied that new view in her early days, when she only had “girl” careers – secretary, nurse, stewardess (we mean, flight attendant!). But in 1965, she View full post

Now in its eighth year, the Haft2COLOUR Calendar Project is one of our fundraising initiatives inspired by colour. This year, our calendar design explores the power of brand colour. When deciding on this year’s theme, we looked into our own expertise of colour and design to understand how some brands really can “own” a brand View full post

Elijah has been our Junior Designer intern for the past 3 months and has been a great addition to our team. To commemorate Elijah’s last week, we asked him to host the Haft2Know Lunch and Learn and share what he’s learned over the last 12 weeks. Here are a few points he shared on what he View full post

  In this week’s Haft2Know, we had the pleasure of having John Packman as our guest speaker. John is a Toronto-based photographer that specializes in portraiture and has worked with clients such as Sinai Health System, Just for Laughs, The Ottawa Mission and many more. He talked about his experience working with a wide range View full post

For this week’s Haft2Know Lunch and Learn, we dived into the world of typography. Typography is a big subject in the design world and there are many artists to get inspiration from. Here are a few artists we looked to for inspiration: Martina Flor is an illustrator and lettering artist based in Berlin. Her custom View full post

This week’s Haft2Know Lunch and Learn revolved around the subject of Brands as a Subtlety. A company knows they’ve made it when they don’t need to prompt people anymore to make them think of their brand. Someone seeing a soccer game thinks of Adidas, or hears a pop can open and thinks of Coca-Cola. (View View full post

Haft2Know Lunch and Learn is a weekly session where we share content, discuss trends, colour, inspiration, design, advertising, and more. One of the topics highlighted in our Haft2Know sessions is variable type. This has been seen in a variety of work from different brands (ie. McDonalds, Yop). Variable type typically features bright colours, hard cuts View full post

Social Media in a new way Haft2Know Lunch and Learn is a weekly session where we share content, discuss trends, colour, inspiration, design, advertising, and more. Each session highlights a different subject. In this session, we focused on brands using social media in a new way. McDonald’s is a great example of using social media View full post

Mastercard Foundation Strategy Launch: Young Africa Works in Rwanda In March 2018, the Mastercard Foundation hit an exciting milestone with the opening of their new office in Kigali, Rwanda and the launch of their new strategy, Young Africa Works. The Foundation also announced two new initiatives in Rwanda, Hanga Ahazaza and Leaders in Teaching, to View full post