Love & Basketball & Advertising

Heading into the tail-end of the NBA playoff season we’re starting to see new and amplified marketing to not only create hype around the final 4 competing teams, but also to extend the performance and personalities of some of the top players and the brands they endorse. Toronto is experiencing a high this year with View full post


New Instagram Logo Sparks…Creativity

Just a few weeks ago Instagram made a big change to their brand which shook the world. If you haven’t updated your phone recently, Instagram redesigned their logo to a much more modern logo. The new logo dons a simple and flat design look, which Facebook reported, “stays true to true to the camera and View full post


Toronto’s New YouTube Creator Space

Unless you’ve been living under a rock, you’ve spent more than a few hours scrolling through the depths of YouTube. Maybe tutorials are your thing, or perhaps you prefer to enjoy the high production value mini-documentaries that the site offers. Whatever your passion, we’re sure you’ve explored it on YouTube. What you may not have View full post


Colour at Coachella

Whether you’re a gung-ho Coachella devotee or fall more on the cynical side of things, it’s undeniable that California music festival Coachella is a magnet for fashion dynamism. This year, we’ve been paying particularly close attention to the presence of colour at the festival – after all, nothing feels more California than summery hues! Here View full post


The Colour of Toronto

We may be biased, but Toronto is a pretty great city. Chockfull of culture, diversity, and amazing food, we’d be happy to spend an entire day simply exploring the city in which we live. One feature of Toronto not often discussed is the ways in which colour has been used increasingly in recent years to View full post


Celebrating Ten Years of The MasterCard Foundation

We couldn’t believe it when we heard that 2016 already marks ten years since The MasterCard Foundation was first established! As big fans of the amazing work that they do, we absolutely had to be part of the celebration. Needless to say, when we were asked to design a logo for the anniversary, our team View full post