TSO Fall 16/17 Campaign

September holds a lot of different meaning for the people of Toronto; the end of summer, the beginning of a new school year, celebrities at large during TIFF, the Blue Jays potentially making their way to the playoffs, and a lot more. It truly is a time of excitement, change and a lot of hustle View full post


Wink Day 2016

At Haft2, we’re committed to supporting important causes when they need it most. That’s why we’re excited to celebrate Wink Day, an incredible initiative from our friends at Look Good Feel Better. Today, people across the world are encouraged to sport their favourite blue eye shadow and wink it up for the camera! Once their View full post


Trading Up: The Success of Bunz Trading Zone

Have you heard? Selling unwanted goods on Craigslist is so passé – that is, since Bunz Trading Zone came into the picture. Created by and for Toronto’s trendy Queen West set, the group has blossomed and expanded to become a phenomenon, a household name, and now, maybe even a movie. Bunz Trading Zone is a View full post


Haft2 Celebrates Bike Month

This June, Toronto cyclists are in full pedal. Haft2 is celebrating Bike Month by encouraging clients and staff to ride their bikes to work. The annual initiative includes hundreds of events like rides, guided bike tours, races, art shows, film screenings, and festivals, and at our agency, we don’t just stand by the sidelines! To View full post


The World’s Ugliest Colour

As bona fide colour experts, we’re well aware of the many emotional associations that can be established between a certain colour and the person viewing it. Whether happy, sad, or excited, colour tends to have a strong effect on the way we feel. So when we came across a colour that seemed to cause widespread View full post


Telus launches “The Giving Effect”

At Haft2, we are committed to doing good by doing better in our work, ourselves, and the world. We hire our team based on this shared principle and even operate the Haft2GiveBack program to grant pro-bono work to charities that really need the help. Being that caring for others is one of our key values, View full post


Here comes the…tasteful pop of colour?

It’s that time of year where birds are singing, flowers are blooming, and couples are committing to spend the rest of their lives together – yes we’re talking about wedding season! Although the first image that comes to mind for traditionalists might be that of the big white dress, weddings are evolving and colours we View full post


Airbnb Goes Retro

Airbnb has taken the world by storm with not only their stand-out service but also their advertising. Their latest campaign targets the Brooklyn area with retro ads encouraging viewers to “Call or Text” a number for more information. The campaign is an effort to boost their sponsorship of the Brooklyn Half Marathon with billboards and View full post


Love & Basketball & Advertising

Heading into the tail-end of the NBA playoff season we’re starting to see new and amplified marketing to not only create hype around the final 4 competing teams, but also to extend the performance and personalities of some of the top players and the brands they endorse. Toronto is experiencing a high this year with View full post


New Instagram Logo Sparks…Creativity

Just a few weeks ago Instagram made a big change to their brand which shook the world. If you haven’t updated your phone recently, Instagram redesigned their logo to a much more modern logo. The new logo dons a simple and flat design look, which Facebook reported, “stays true to true to the camera and View full post