As bona fide colour experts, we’re well aware of the many emotional associations that can be established between a certain colour and the person viewing it. Whether happy, sad, or excited, colour tends to have a strong effect on the way we feel. So when we came across a colour that seemed to cause widespread View full post
At Haft2, we are committed to doing good by doing better in our work, ourselves, and the world. We hire our team based on this shared principle and even operate the Haft2GiveBack program to grant pro-bono work to charities that really need the help. Being that caring for others is one of our key values, View full post
It’s that time of year where birds are singing, flowers are blooming, and couples are committing to spend the rest of their lives together – yes we’re talking about wedding season! Although the first image that comes to mind for traditionalists might be that of the big white dress, weddings are evolving and colours we View full post
Airbnb has taken the world by storm with not only their stand-out service but also their advertising. Their latest campaign targets the Brooklyn area with retro ads encouraging viewers to “Call or Text” a number for more information. The campaign is an effort to boost their sponsorship of the Brooklyn Half Marathon with billboards and View full post
Heading into the tail-end of the NBA playoff season we’re starting to see new and amplified marketing to not only create hype around the final 4 competing teams, but also to extend the performance and personalities of some of the top players and the brands they endorse. Toronto is experiencing a high this year with View full post
Just a few weeks ago Instagram made a big change to their brand which shook the world. If you haven’t updated your phone recently, Instagram redesigned their logo to a much more modern logo. The new logo dons a simple and flat design look, which Facebook reported, “stays true to true to the camera and View full post
Unless you’ve been living under a rock, you’ve spent more than a few hours scrolling through the depths of YouTube. Maybe tutorials are your thing, or perhaps you prefer to enjoy the high production value mini-documentaries that the site offers. Whatever your passion, we’re sure you’ve explored it on YouTube. What you may not have View full post
Whether you’re a gung-ho Coachella devotee or fall more on the cynical side of things, it’s undeniable that California music festival Coachella is a magnet for fashion dynamism. This year, we’ve been paying particularly close attention to the presence of colour at the festival – after all, nothing feels more California than summery hues! Here View full post
We may be biased, but Toronto is a pretty great city. Chockfull of culture, diversity, and amazing food, we’d be happy to spend an entire day simply exploring the city in which we live. One feature of Toronto not often discussed is the ways in which colour has been used increasingly in recent years to View full post
We couldn’t believe it when we heard that 2016 already marks ten years since The MasterCard Foundation was first established! As big fans of the amazing work that they do, we absolutely had to be part of the celebration. Needless to say, when we were asked to design a logo for the anniversary, our team View full post