WORLD VISION CANADA

World Vision annually provides hope and assistance to approximately 100 million people in nearly 100 countries. Haft2 was approached to design World Vision Canada’s 2007 and 2008 annual reports.

We retained the strong presence of World Vision orange and complemented it with an overarching theme of ‘What does love look like?’ for the 2007 report, and ‘HopeWorks’ for 2008.

Along with a new approach to photography and graphic treatments, we developed an engaging and effective document for fundraising purposes, while offering transparency, hope and optimism for stakeholders offering assistance, and those requiring it.

Project included

  • Creative concept
  • Annual report
  • Graphic design
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