University Health Network

University Health Network is a teaching hospital network affiliated with the University of Toronto and comprising three major medical facilities in Toronto. As a result of our work with SickKids International at the Arab Health Congress in Dubai, University Health Network approached us to design their own trade show offering for the 2011 congress.

With a corporate vision of ‘Achieving global impact’, UHN needed to represent themselves as an international leader in academic healthcare. We selected black as an appropriate and culturally sensitive backdrop colour for the booth. We then highlighted the various milestones achieved by the three medical centres, positioning them as world-class experts in healthcare treatment, research, technology and above all, education.

Project included

  • Colour strategy
  • Trade show booth
  • Graphic design
  • Marketing materials
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