UNICEF CANADA

As one of the world’s foremost humanitarian development agencies, UNICEF’s reach is global and unparalleled by any other organization. Our engagement with the Canadian committee began with visual refinements to the logo and the colour palette before evolving into the development and execution of an overreaching brand and communications overhaul.

With several communications on the yearly fundraising calendar, there were numerous opportunities to foster the brand, and bring it to Canadian audiences with a message of clarity and potential. A remake of National UNICEF Day; the biannual publication For Every Child; their yearly gift catalogue; as well as numerous fundraising communications, website design recommendations, corporate stationery, market research, environmental office design consultation, an extensive series of brand workshops, a wide-reaching communications strategy and a comprehensive set of brand standards were just some of the components of the brand culture development of this premiere organization.