UNICEF Canada Global Parent

UNICEF Global Parents are monthly donors that account for a high proportion of the organization’s annual fundraising. As part of the redevelopment of the overall brand culture of the organization, we saw the opportunity to refine the welcome package for the Global Parent program, and make it into a more ownable communication, from a brand perspective.

We assigned the program its own colour strategy, a mini set of brand standards and brought the name again under the UNICEF Canada nomenclature to reinforce the prominence of its parent organization. The program remains among the most significant fundraising initiatives that UNICEF Canada offers.

Project included

  • Colour strategy
  • Layout
  • Accompanying mail pieces
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