UNICEF Canada For Every Child

Twice a year, UNICEF Canada produces for their corporate and major donors a publication called For Every Child. Deemed an advocacy piece, the magazine is a way for the organization to thank its donors, and recognize their contribution to and interest in UNICEF Canada.

Up until our involvement, the piece had been more of a newsletter for recipients, with little regard to graphic and voice representation of the brand. We saw its remake as an opportunity not only to exhibit the refined brand elements we had brought to UNICEF Canada, but also a chance to create a stunningly visual and engaging, yet cost-appropriate piece for major and corporate donors.

The result is a refreshed piece that has renewed interest by the organization’s major donors; and a new vehicle for UNICEF Canada to express their brand values and engage a wider audience with a piece memorable enough for coffee tables across the country.