UNICEF Canada E-Blasts

With our ongoing engagement with UNICEF Canada, it was necessary to integrate their newly successful brand look into all forms of communication, including print and digital. We developed a series of email blast templates that would allow the organization to speak to a wide audience of stakeholders, including regular donors, one-time donors and site subscribers, and when necessary, do so in a highly time-sensitive way through emergency appeals.

We developed a colour strategy for the emails for each audience, and established a simple architecture for each type that was consistent across the series. The result is a highly cost-effective and brand appropriate way for UNICEF Canada to communicate with a wide audience, for a number of reasons.