TART COMPANY

Tart Company offers homemade butter tarts of the highest quality, with few and simple ingredients. The company needed an identity that showcased an authentic and old-fashioned touch, without seeming stodgy and outdated.

We looked to simple transit iconography of decades past to recall the brand’s nostalgia, yet kept the colour strategy and visual look clean to ensure the product remains on the higher end of quality perception and price point. They do look good, don’t they?

Project included

  • Brand positioning
  • Colour strategy
  • Identity
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