SUNNYBROOK INTERNATIONAL

Toronto’s iconic Sunnybrook Health Sciences Centre wanted to establish a presence in the middle east through consulting contracts with regional medical facilities there. Sunnybrook was looking to form a reputation in the region as a global leader in trauma, emergency and critical care; cancer care; heart disease; and in the treatment of women and babies.

We began by looking to the Canadian brand standards for Sunnybrook and creating a new logo for the identity. We developed a refined brand look for the international market, that both highlighted the institution’s pillars of expertise, and featured their Canadianness front and centre – a definite asset on the international healthcare platform.

The identity positions the centre as a global healthcare leader with a deeply rooted Canadian heritage, resulting in new business leads.