SUNNYBROOK INJURY PREVENTION

When the RBC First Office for Injury Prevention at Sunnybrook Health Sciences Centre was invited to participate in the Trauma Association of Canada Conference, they selected Haft2 to design their presence at the show and all takeaway materials.

The objective of the booth was to convey the seriousness of the numbers of annual preventable injuries in Canada, yet do so in a way that was brand compliant to Sunnybrook’s tight visual standards. We chose to retain the brand’s deep blue and brighter green, yet offset each as a translucent effect over large-scale photography and graphically rendered statistics.

The result was both a visually arresting trade show presence that raised significant awareness of this avoidable epidemic; as well as an additional consumer face to one of Canada’s premier healthcare institutions.