STUDIO MASSARO

For 30 years, American artist Catherine Massaro has been exhibiting her contemporary art in galleries and shows across the United States.

In 2006 she felt she finally needed a distinct brand identity as her work became more well known and in demand. We developed a website that displayed the depth and beauty of her work.

Three years later, as her aesthetic evolved, we were brought in again, now to reposition her Nevada studio from an exclusive fine art gallery, into a virtual multimedia studio speaking to an entirely new audience. The site now offers a glimpse into Massaro’s current artistic world of photography, words, and her ‘Creative Stimulus Package’ – a user-ordered, customized, one-of-a-kind collection of objects including photographs, vintage valentines, and observations made by the artist herself.

Project included

  • Research
  • Positioning
  • Identity
  • Colour strategy
  • Website
  • Marketing materials
  • Advertising
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