STEVE POUGNET FOR MAYOR

When Palm Springs City Councillor Steve Pougnet decided to run in the city’s 2007 mayoral race he selected as a branding partner, Haft2 to strategically focus and manage his campaign identity and visual communications.

A palette was needed that would reference trust and reliability, as well as reflect the geography of the desert city, and its diverse needs. Pougnet went on to win the mayoralty.

Project included

  • Identity
  • Colour strategy
  • Tagline & descriptor
  • Brand standards
  • Website
  • Marketing materials
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