SICKKIDS FOUNDATION

SickKids Foundation is the largest non-governmental granting agency in child health in Canada. In 2009 alone, SickKids Foundation granted over $60 million to Toronto’s Hospital for Sick Children.

SickKids first came to Haft2 in need of a logo redesign. Our scope of work rapidly grew with a fresh new colour palette and the development of a comprehensive brand style. Over a number of following years, Haft2 and SickKids worked closely together, leading to the creation of an entire brand culture within SickKids Foundation.

Project included

  • Identity refinements
  • Brand architecture
  • Colour strategy
  • Brand standards
  • Marketing materials
  • Brand workshops
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