SICKKIDS RADIOTHON

The SickKids Radiothon is a long successful media event in Toronto and surrounding areas that culminates in a time of year widely seen as the pinnacle of fundraising for the Foundation. Our assignment was to brand the event to be recognizable as a SickKids initiative, yet ensure that it appealed to the various audiences from the participating radio stations.

A new SickKids identity was developed, exposing consumers to a new, strategically planned platform in a wide-reaching brand culture.

Project included

  • Identity
  • Colour strategy
  • Graphic design
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