SICKKIDS INTERNATIONAL

Toronto’s Hospital for Sick Children was looking to establish a reputation in United Arab Emirates, a region that offers a wide range of consulting contracts to foremost healthcare institutions from the Western world. As part of our ongoing engagement with SickKids, Haft2 Inc. was selected to conceive of how best to represent this very Canadian institution at the Arab Health Congress in Dubai.

Our research led us to determine what colours from the SickKids palette would best represent the hospital. To overcome potential language barriers, we created a set of graphic icons representing the core services of what SickKids offers in the way of healthcare, and consultation.

The result was a brand compliant and culturally appropriate international extension to a major player in Canadian healthcare, leading to a series of new business relationship leads.