SICKKIDS GIFT CATALOGUE

The SickKids Holiday Gift Catalogue offers to the consumer an opportunity to buy holiday gift items and have a portion of each gift go directly to fund research for treatment and prevention of childhood illnesses.

As part of our ongoing remake of the SickKids brand strategy, Haft2 created the first holiday gift catalogue for the Foundation. We oversaw creative concept; a comprehensive colour strategy; specific brand-appropriate and inspiring packaging for the gifts offered; the creation of a set of custom designed greeting cards; and the photography of nearly all gifts and featured patients. (Ethan, pictured top-right, was an especially bright moment in the experience.)