SICKKIDS CONSTELLATION

SickKids Constellation is a program that highlights people in the public eye that continually champion the cause of the hospital. By recognizing them SickKids offers thanks, but also gets to capitalize on celebrity involvement, building on the momentum that stems from an ever-growing select group of honourees.

The image of the constellation – a group of stars that forms something more than their sum – was easily translatable into the experience of receiving the honour. Corporate letterhead, a Constellation certificate and a part in the wall of fame in the hospital all serve as a basis for a long-term commitment in an exclusive membership.

Project included

  • Identity
  • Colour strategy
  • Brand standards
  • Marketing materials
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •