ROYAL LEPAGE

With more than 600 offices and 14,000 agents coast to coat, Royal LePage is the second largest real estate company in Canada. The challenge for Haft2 was to bring together the company’s visual brand elements in a cohesive and simplified way for use among their diverse team of stakeholders from across the country.

Haft2 chose a colour palette for Royal LePage that would highlight the importance of their corporate colour red in its communications. This fresh look was accompanied by a new corporate typeface, photographic guidelines and an illustrated motif we called ‘The Helping Hand.’

The project wrapped up with a simplified Brand Usage Guide, to be distributed among brokers, agents and staff across the country.

Project included

  • Research
  • Identity
  • Colour strategy
  • Graphic design
  • Brand standards
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