PROACTION COPS & KIDS

Since being founded in 1991, ProAction has become the largest private funder of Toronto police programs for at-risk youth. The aim of the program is to foster relationships between police officers and young people, contributing to a better understanding of each other.

Haft2 was asked to develop a set of brand standards and organizational palette to support design elements that could be effectively and consistently reproduced as they expanded. Since our work with Cops & Kids, two new chapters have opened in Hamilton and Durham Region, helping to make police-youth programs a reality across Southern Ontario.

Project included

  • Research
  • Identity refinements
  • Colour strategy
  • Brand standards
  • Marketing materials
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