PLAN CANADA

Established in 1937 as Foster Parents Plan, Plan International is one of the world’s largest outreach and development agencies. With programs in more than 65 countries, they have but one agenda: to improve the lives of children.

Plan Canada approached Haft2 in 2009 for an update to a brand that had built substantial national equity, but needed fresh appeal. We began by creating a palette that centred around their internationally recognized Plan Blue. Complementing the colour with nurturing tones of green and blue lent the identity an optimistic, yet authoritative look.

The result is a clear and direct identity that has helped to promote widespread awareness to this top-tier humanitarian development agency.

Project included

  • Brand analysis
  • Identity refinements
  • Colour strategy
  • Brand architecture
  • Marketing materials
  • Applications
  • Brand workshop
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