OTMPC

Ontario Tourism Marketing Partnership Corporation (OTMPC) is the government corporation that collaborates with domestic and international partners to deliver strong and effective marketing for the Ontario Tourism brand.

Borne from the success of our extensive engagement with Ontario Tourism, we were asked to develop a new corporate identity for the OTMPC brand itself. We chose to use the Ontario Tourism brand elements to reinforce the tie between the two organizations. The look was received so successfully by OTMPC, that their own corporate office became a canvas for the colours and graphic patterns of our work.

Project included

  • Research & analysis
  • Colour strategy
  • Graphic design
  • Brand standards
  • Environment design
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