INAVIGAIT

Traumatic pedestrian injury results in nearly 4000 hospitalizations in Canada annually. An initiative of Sunnybrook Health Sciences Centre, iNavigait provides pedestrian safety information to all ages and abilities.

Haft2 was selected to rebrand the program from its original name, ‘DareDevil?’ into something more web savvy, and with a clearer message to reach a greater national audience.

We began with a series of interviews with stakeholders from municipal and provincial police, all levels of governments, and injury awareness committees. We developed a new name, tagline and graphic icon named Chris Cross. A forward-looking palette of colours speaks to safety and visibility and makes this program stand out in a crowded field of already-too-bright safety orange.

The result – unanimously championed by all stakeholders to the group – is an identity with a clarified message, ensuring people across Canada have a better understanding about how to avoid serious injury when crossing the street.