HERBIE FUND

Every year, children from around the world are brought to Canada for life-saving or life-altering surgery, through the efforts of Herbie Fund.

Our assignment for this volunteer-based organization was to develop a more relevant identity that spoke to the spirit of children, without feeling childish. A fresh and hopeful colour palette was selected and, along with a new logo, typographical approach and graphic elements, formed an identity that is easily adapted to a variety of applications with a media-heavy presence.

With an increase in Herbie Fund awareness as well as fundraising revenue, the organization saw its most successful Herbie Day in history.

Project included

  • Research
  • Identity
  • Colour strategy
  • Applications
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