HEALTHYKIDS INTERNATIONAL

HealthyKids International was founded in 2006 to address the severe shortage of healthcare professionals in developing countries and to help the world’s neediest children. The goal of the organization is to impact the lives of children by funding initiatives that offer to remote regions, the exceptional knowledge and resources of the pre-eminent Hospital for Sick Children in Toronto.

With a primary focus on the American market, and the targeting of high net worth prospects, we developed a palette, a name and an identity that would garner the attention and affection of donors.

Project included

  • Naming
  • Identity
  • Colour strategy
  • Brand architecture
  • Marketing materials
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