GEMINARE

Established in 2006, Geminare provides business continuity services to companies who can’t afford to experience data or service loss from an unwanted tech interruption or malfunction.

They were among the first in Canada to recognize the need in the marketplace for replication technology to protect and preserve company data, so they approached Haft2 for brand positioning and a new identity. In order to understand this technical market, we began with extensive research to understand the services involved and how they intertwined with the potential emotional connection Geminare could have with its customers in a time of need.

The unique name creates curiosity and the opportunity to tell the story. It’s complemented with a new graphic identity and positioning statement: Eliminate doubt.™

Project included

  • Research
  • Naming
  • Positioning
  • Brand architecture
  • Identity
  • Colour strategy
  • Brand standards
  • Website
  • Marketing materials
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