FIGURE3

Figure3 is a Canadian design firm that specializes in interior spaces for both national and global brands. Following a successful merger of two separate firms, the partners needed a new identity that expressed whom they were as a team, and where they were going.

We began with a discovery phase that included interviews with key stakeholders. From this came an established mission, vision and values for the new team: Designers of form, space and experiences. Intuitively Different™. Along with an extensive colour analysis and selection, Haft2 was integral in guiding the entire process from inception to launch.

Project included

  • Positioning
  • Brand architecture
  • Tagline & descriptor
  • Identity
  • Colour strategy
  • Brand standards
  • Website
  • Marketing materials
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